Your
business growth
is hidden in details. 

​When customers drop off, leads don’t convert, or marketing underperforms, it’s tempting to blame the product, the market, or the message.

But in reality, it’s usually none of those.

​It’s the small moments that confuse, slow down, or frustrate customers long before they ever reach your true value. And the hardest part? 

You can’t fix what you can’t see.

Dalton makes hidden friction visible. Turning guesswork into clarity, and opinions into evidence. To generate more revenue. ​More efficiently. ​

Replace gut feeling with 
scientific precision.

Inspired by the atomic modeling work of John Dalton, Dalton breaks your digital experience into measurable, actionable components.
 
Co-created by experienced business experts and PhD researchers in customer experience and behavior from the VUB, Dalton reveals the invisible - the psychological, behavioral, and UX elements that determine whether a customer stays or drops out.

It is not just an analysis of your customer journey. Dalton breaks it down, scores it, and tells you exactly what to fix first by quantifying 860 proven growth drivers. And Dalton benchmarks them against your direct competitors and top-class performers using scientific, objective, and data-driven precision.

Dalton helps you outperform, not just optimize.

Atomic level
insights and advice.

​Behind every Dalton score is a tested, science-backed process
designed to reveal frictions you never noticed.

Get a clear view

Get a clear, end-to-end view of your customer journey performance. Each touchpoint is scored to show where you lose revenue, waste effort, or overspend money.

Compare 

Benchmark your performance against direct competitors and best-in-class brands, so you know exactly where you stand. And where you are falling behind.

Boost your sales  

Turn insight into action. Waste into efficiency. And conversion into sales. Dalton puts the focus on what truly drives customer experience.

Uncover
the covered.

Traditional CX metrics show what customers feel, but not why. They rely on memory, emotion, and isolated moments, making feedback subjective, slow, and inconsistent. Critical drivers of satisfaction, churn, and growth remain hidden.

Dalton goes deeper.

It exposes the numbers behind the experience. The reasons behind those numbers. And where you are leading or falling behind on your competition.​

​Dalton translates hard facts, pain points, and opportunities seamlessly into actionable roadmaps for different teams, fostering cross-team collaboration and accelerating impact across your organization.

Make My Dalton
your Dalton.

You...
...invest heavily in digital, but results remain inconsistent;
...want to spend your budget more efficiently, but don't know how;
...don't understand why your leads don't convert;
...want objective benchmarks, not just guesswork or opinions;
...have dashboards and NPS scores, but no clarity on what to fix;
​...want to outperform your competition and stay there.

Don't take our word for it.
Take theirs.

​​“With Dalton, we gained very deep insights into the different parts of our sales process. It became very clear that one part (Consider)  was not functioning well. We addressed this issue using Dalton’s suggestions, and since then, we have seen a tremendously positive impact on our sales figures.”

Jim Casteele, Chief Consumer Officer Proximus
​“Dalton gave us a clear view of how customers experience our online services, from order to delivery. The benchmark revealed where complexity caused friction, and the concrete action plan helped us fix exactly those points. Since then, satisfaction scores have risen, and interactions feel smoother and more effortless.”

Pascal De Greef, Chief Executive Officer Comeos

Are you ready to
meet Dalton?

Get more information. Book a demo. Or request a quote.