From guesswork
to growth.


​"​An objective, data-driven intelligence engine that measures and benchmarks your entire end-to-end customer journey"
Dalton replaces opinions with evidence, grounding decisions in objective truth instead of gut feeling. Dalton detects friction before it destroys conversion - and reveals not just what customers feel, but why, by exposing the behavioral and structural drivers behind every action.

​Trusted by leading AAA brands, Dalton benchmarks every touchpoint against 860 scientifically validated success drivers, enriched with best-in-class performance data across industries. Developed in the Dalton Lab by CX and behavioral science researchers (VUB & VLAIO), CX experts, AI engineers, and digital strategists—and backed by hundreds of analyzed journeys and millions in R&D investment.

Real impact.
Real results.

Dalton delivers live competitive benchmarks, showing exactly how your experience stacks up against peers and best-in-class performers.
It uncovers hidden revenue leaks and translates them into one clear, prioritized roadmap to improve your customer experience and grow faster- without wasting time or budget.
​
In multiple sectors and domains. 
Where customer experience drives revenue.
Automotive
Banking
Distribution
Media
Fashion
Housing
Insurance
News
Retail
Telco
FMCG
More

One scan.
​Impact across every level of your organization.

1 | For EXCO
  • Executive summary with long-term strategic CX objectives
  • End-to-end overview to break silos and innovate faster together
  • Insights to leverage available resources more efficiently and turn CX into revenue.​
​ 2 | For the leadership team
  • Success drivers, growth opportunities, and inspirational content to take CX to the next level.
  • Impact-driven action plan for implementing quick wins through concrete business requirements.
  • Aligned roadmap uniting business priorities and customer expectations
  • Deep understanding of customers' feelings, pains, and expectations.
3 | For everyone
  • In-depth benchmarked analysis comparing your online customer journey performance to key competitors and peers through hard facts and figures.
  • Objective score on all 860+ success drivers with high-level insights
  • Score breakdown and deep-dive on different customer journey phases.

​The My Dalton
Laboratorium.

My Dalton is not a tool. Not a checklist. Not an audit. Dalton is a scientific model for what makes digital journeys perform - and what doesn't.

Dalton uncovers what traditional analytics cannot see: the psychological triggers, behavioral patterns, and UX dynamics that determine whether a customer continues… or drops out. It uncovers the covered so you can create customer experiences that convert better, engage longer, and perform at the highest level.
Dalton is the result of years of rigorous research and real-world practice. It combines:
  • CX and behavioral science research developed through a partnership with VUB & VLAIO
  • CX experts and digital strategists shaped and refined the model
  • Hundreds of online journeys analyzed across industries and platforms
  • Over €1M invested in methodology development and R&D