Fundamental limits
of traditional CX metrics.

Stop guessing what truly drives your customers.My Dalton quantifies 800+ proven growth drivers nd benchmarks them against competitors 
ith scientific, objective and data-driven precision. 

Fundamental limits
of traditional CX metrics.
​

They lack depth.

​Most CX scores tell you what customers feel, but not why. They miss the underlying drivers behind satisfaction, churn, or growth—leaving organizations blind to the root causes.
They are subjective.​

​They rely on surveys, memory, and emotion. Feedback is biased, inconsistent, and far too slow to steer real-time decisions or operational improvements.
They are incomplete.

​They measure isolated moments instead of the complete end-to-end experience. Critical insights across channels, touchpoints, micro-interactions, and service processes remain invisible.
They don't compare.

​You only measure yourself against yourself. Without objective comparison to competitors or best-in-class performers, it’s impossible to know whether you are leading or lagging.

Un unfair
​advantage.
My Dalton not only gives you a number, buy also the deep insights  you need to grow. More efficient.

Meet Dalton
– the groundbreaking customer experience audit ​

An unfair advantage
Dalton is a data-driven measurement tool that provides you the right and tangible insights to upgrade the experience of your customer journey by analyzing your online sales website, end-to-end.  Our unique methodology has already been widely used by a variety of AAA brands to quickly rationalize, scan and compare all online customer touchpoints.   
 
And, as a result, improve the customer experience and make them all 
sell more. More efficiently. ​

1. Tailored customer journey insights   

2. Benchmark against competitors & wordclass  
Get a personalized view of your customer journey of choice.

3. Uncover strengths & pinpoint weaknesses  

Discover what’s working well and identify areas for improvement to enhance your customer experience.
See how you compare not only against your competition but also against out-of-market wordclass CX leaders.

4. Comprehensive dashboard overview  

Access a helicopter view of your CX performance with a streamlined, easy-to-understand dashboard. 

All the Tools You Need to Succeed

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Edit this text and tell your site visitors who you are. To edit, simply click directly on the text and add your own words. Use this text to go into more detail about your company. Make sure to include information about how your company came to be. A strong “About” page helps establish credibility and professionalism and lets the visitor know more about you.
Edit this text and tell your site
visitors who you are. To edit,
simply click directly on the text
​and add your own words.