A hyper-detailed map
 of 860 success drivers showing where you lose revenue. And why.
Dalton breaks your entire end-to-end journey into the smallest meaningful micro-interaction.

The algorithm evaluates 860 success drivers; concrete actions, qualities, and moments that define whether your customer experience converts or leaks value.
​
Each driver is scored against a defined industry standard and clustered across the phases of your journey.

​The outcome is a structured, crystal-clear view of where friction lives, where momentum builds, and where opportunities hide.

Comprehensive
 analysis.

Dalton identifies pain points and success factors,
then translates them into a prioritized action plan
based on real impact, not guesswork.
​Binary
scoring model
A simple 1 (success) or 0 (failure) for unmatched objectivity.
Through the eyes of the customer
​Each touchpoint is scored from the customer's perspective.
​To the smallest
detail
Every micro-interaction is evaluated for driving growth or blocking progress.
Bench
marked
Your journey is compared against competitors and best-in-class performers.

Actionable
 intelligence.

Dalton’s algorithm turns all your inputs into a complete, end-to-end journey audit. Every customer journey is evaluated through four powerful, complementary lenses:
​
  • Absolute Score — your performance across all 860 success drivers.
  • Competitor Score — how you stack up against direct competitors.
  • Best-in-Class Score — the gap between you and top performers across markets.
  • Journey Phase Score — a consolidated view of how each phase truly performs and where you lose customers.
  • Cluster Score -- a deep-dive score to identify customer frictions at a more granular level.

Together, these scores create a precise, multidimensional map of your strengths, weaknesses, and growth opportunities, far beyond what dashboards or opinion-based reports can ever reveal. 

This is not reporting.
​This is actionable intelligence.