Fundamental limits
of traditional CX metrics.

They lack depth.

​Most CX scores tell you what customers feel, but not why. They miss the underlying drivers behind satisfaction, churn, or growth—leaving organizations blind to the root causes.
They are subjective.​

​They rely on surveys, memory, and emotion. Feedback is biased, inconsistent, and far too slow to steer real-time decisions or operational improvements.
They are incomplete.

​They measure isolated moments instead of the complete end-to-end experience. Critical insights across channels, touchpoints, micro-interactions, and service processes remain invisible.
They don't compare.

​You only measure yourself against yourself. Without objective comparison to competitors or best-in-class performers, it’s impossible to know whether you are leading or lagging.

Un unfair
​advantage.
My Dalton not only gives you a number, buy also the deep insights  you need to grow. More efficient.

Meet Dalton
– the groundbreaking customer experience audit ​

An unfair advantage
Dalton is a data-driven measurement tool that provides you the right and tangible insights to upgrade the experience of your customer journey by analyzing your online sales website, end-to-end.  Our unique methodology has already been widely used by a variety of AAA brands to quickly rationalize, scan and compare all online customer touchpoints.   
 
And, as a result, improve the customer experience and make them all 
sell more. More efficiently. ​

1. Tailored customer journey insights   

2. Benchmark against competitors & wordclass  
Get a personalized view of your customer journey of choice.

3. Uncover strengths & pinpoint weaknesses  

Discover what’s working well and identify areas for improvement to enhance your customer experience.
See how you compare not only against your competition but also against out-of-market wordclass CX leaders.

4. Comprehensive dashboard overview  

Access a helicopter view of your CX performance with a streamlined, easy-to-understand dashboard. 
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All the Tools You Need to Succeed

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