An unfair advantage
over traditional CX metrics.

In-depth.
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​Most CX metrics stop at what customers feel. Dalton reveals why. By quantifying psychological, behavioral, and UX drivers, it exposes the root causes behind satisfaction, churn, and growth — not just the symptoms.
Objective.

Traditional metrics rely on surveys, memory, and emotion.
Dalton is grounded in science and data. It replaces subjective feedback with evidence-based measurement, enabling faster, more confident decisions across teams.
Complete.

Where others focus on isolated moments, Dalton measures the full end-to-end journey across channels, touchpoints, micro-interactions, and service processes, revealing friction that would otherwise remain invisible.
Benchmark.

Most CX scores only tell you how you perform against yourself.
Dalton benchmarks you against competitors and best-in-class performers, so you know exactly where you lead, where you lag, and where to act first.

The fastest way
 to perform better. More efficiently. 

Sell more.
Increase conversion rates and reduce friction throughout the customer journey, so you unlock stronger sales performance and drive more customers to complete their purchase journeys.

Sell more efficiently.
Avoid wasting marketing budget and start understanding which touchpoints truly influence customer decisions, so resources are put where they have the greatest impact.

Beat your competition.
Benchmark performance not only against direct competitors, but against global best-in-class performers to close the gap faster and outperform your competition.
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Make data actionable.
Transform insights into results through a concrete action plan with clear prioritization and an impact-effort roadmap that drives meaningful, measurable progress.

The Dalton difference
 We do the work for you.

✔️Goes beyond
​NPS

Elevate the barriers and limitations of NPS measurement to gain real insights that impact the buying intention and conversion.
✔️ No setup 
​required

Start immediately. Zero implementation barriers. No technical overhead.​
✔️ Starts from the ideal journey
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​Built on the key elements of an ideal customer journey, what should happen, to provide insights far beyond what's visible.
​✔️ Deep expertise foundation

Built on years of hands-on business experience and deep behavioral psychology expertise.

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✔️ Always
​current
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 Continuously monitors markets and sectors to maintain up-to-date benchmarks and best practices.
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 ✔️ Simple, clear & accessible

Designed for Exco, leadership, and execution teams.
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✔️ Competitive intelligence

Compares against key competitors and best-in-class players to detect where you are lagging.​
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✔️ Predictive capability
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Predicts your future customer performance and success drivers to help you outperform competition.
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